There are a lot of dishonorable marketing practices. Be careful.
Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If
you're not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement
tips to effectively market and grow your business:
1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your
event, product, or service to their email database and you'll offer to do the same to your list.
2. Create your own blog which is an online journal with frequently updated posts to entertain and excite existing and potential
customers. It's more personal and immediate then a website and keeps people engaged and hopefully coming back for more. You
can even create one for free at www.blogger.com.
3. Create an educational or promotional DVD movie of your business to increase sales and spread word-of-mouth. It's not
as expensive as you may think: www.paytribute.net cost effectively produces high-quality, personalized DVD movies for clients.
4. If you want to increase word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube
offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering
coffee, cappuccino, and a fresh newspaper.
5. Always ask happy clients for endorsements or testimonials and put them on your website and other marketing collateral.
They're worth their weight in gold. Try to get some recognizable names in your community for additional cachet.
6. Put a special offer or product advertorial on every invoice and statement you send out. Likewise, you can also negotiate
a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed
7. Make your business cards stand out and be natural keepers. Offer important information on the back such as emergency
phone numbers, a map, or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective
8. Offer special bonus packages with your product or service offering. Get corporate sponsors to give away products as
part of the bonus package in exchange for free exposure.
9. Align your business with a cause or charity. Give back to your community. Customers appreciate doing business with companies
that are bettering their communities and the environment and being good corporate citizens.
10. Post frequently in online message boards/forums relevant to your business or expertise. Include your signature and
offer tips and valuable advice. Eventually you will begin gaining word-of-mouth exposure as a leader in your field. Posting
messages with your company information also helps to increase your search engine rankings and drive traffic to your site.
[Excerpted from Sharif Khan's new ebooklet: "101 Ways to Market Your Business"].
Sharif Khan is a professional speaker, writer, coach, and author of Psychology of the Hero Soul, an inspirational book
on awakening the hero within and developing people's leadership potential. For more information, visit http://www.herosoul.com Email: email@example.com Tel:(416)417-1259
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Google Adsense is a simple online business model where you allow advertisers to show their relevant advertisements
(in short ads) on your website. When your visitors click on their ads, you earn a fee. This pay-per-click model gives a good
passive income which can grow to very big sizeable earnings if done correctly. However, in order to be successful in building
up this passive income, you must get 5 secret components done correctly.
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Over the years, surfers have developed a natural tendency to close pop-up windows immediately when they appear. This
does not mean the death of pop-ups. Through the knowledgeable use of them in a powerful and effective manner, pop-up windows
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How the Internet Changes the Competitive Marketplace By : Shaun Stevens
HUB AND SPOKES
AS A NEW BUSINESS STRUCTURE
Emerging trends, marketing concepts with
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Every site developer I know is absolutely fixated in trying to find the latest and greatest new way to acquire targeted
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Yet what is the value of traffic?
Shouldn't we be more concerned with ROI? If sites which promise that they'll send you
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Were you aware that there are literally thousands of websites, with over 3,000,000 visitors between them that will
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Now one of the Internet’s
biggest money earners and most closely guarded secrets can be finally revealed.
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traffic generation techniques. These "trances" are partly caused by some misleading myths that surround the search engine
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If you've an opt-in email list, do you know that there is a free, no-brainer, viral marketing tactic to leverage your
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Viral Marketing By : Corey Morehouse
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